sellerboard Review (2026)
The most accurate profit analytics tool for Amazon sellers — tracks every fee, cost and deduction automatically with a free trial of a full month.
Our Verdict
sellerboard is the best value profit analytics tool in the category — and arguably the most accurate. At $15/month it tracks true net profit per order, including every Amazon fee, FBA cost, advertising spend, refund and COGS you provide. The dashboard is clean, the data is detailed, and the 1-month free trial is the most generous in the category. The main limitation is that it is primarily Amazon-focused — Shopify and Walmart integrations exist but are less developed than the core Amazon feature set. For Amazon sellers at any scale, it is the default starting point for profit analytics.
What Is sellerboard?
sellerboard (sellerboard.com) is a profit analytics platform built primarily for Amazon sellers. Founded in 2017, it has become the most widely used independent profit tracking tool in the Amazon seller community. Its core function is calculating your true net profit per order — after every Amazon fee, FBA fulfilment cost, storage charge, advertising spend, refund and cost of goods you provide.
We tested sellerboard on its 1-month free trial. The interface is clean and modern. Connecting your Amazon Seller Central account via SP-API takes a few minutes, and the dashboard begins populating with data immediately.
sellerboard Pricing
sellerboard is the most affordable profit analytics tool we tested. All plans include a 1-month free trial with no credit card required — the most generous trial in the category.
| Plan | Monthly Price | Orders/Month | Stores |
|---|---|---|---|
| Standard | $15/mo | 3,000 | 1 |
| Professional | $23/mo | 6,000 | 2 |
| Business | $39/mo | 15,000 | 4 |
| Enterprise | $63/mo | Unlimited | Unlimited |
| Plan (Annual) | Annual Price | Orders/Month | Stores |
|---|---|---|---|
| Standard | $12/mo | 3,000 | 1 |
| Professional | $19/mo | 6,000 | 2 |
| Business | $32/mo | 15,000 | 4 |
| Enterprise | $52/mo | Unlimited | Unlimited |
Key Features
Profit and Loss Dashboard
sellerboard's core dashboard shows your true net profit — not Amazon's revenue figures. It automatically pulls in Amazon seller fees, FBA fulfilment costs, storage charges, advertising spend and refund costs from your Seller Central account. You supply your COGS data and sellerboard calculates profit margin at the order, ASIN, campaign and account level. The result is a P&L view that is more accurate and granular than anything Amazon provides natively.
Today View
The Today view is sellerboard's most distinctive feature — a real-time dashboard showing today's orders, revenue, profit and unit count as they come in. It updates continuously and can be set to show yesterday, last 7 days or any custom date range for comparison. For sellers who check their performance daily, the Today view becomes the default homepage.
PPC Analytics
sellerboard includes a dedicated PPC analytics module that shows advertising cost, attributed sales, ACOS and TACOS at the campaign, ad group and keyword level. Unlike the native Amazon Advertising console, sellerboard shows true profit after ad spend — not just revenue. This allows you to identify campaigns that appear to be performing well on ACOS but are actually losing money after COGS and fees are accounted for.
Inventory Management
sellerboard tracks stock levels per ASIN and marketplace, calculates your average daily sales velocity, and generates reorder alerts when stock drops below a threshold you set. The reorder calculation factors in your supplier lead time and preferred days of cover, producing a reorder quantity recommendation per SKU.
Cash Flow Planner
The Cash Flow Planner forecasts your cash position over the coming weeks and months — factoring in Amazon disbursement schedules, upcoming reorder costs and projected sales. For growing FBA sellers where the gap between inventory investment and Amazon payouts can create cash pressure, the planner provides visibility that most sellers otherwise manage via spreadsheet.
LTV and Customer Analytics
sellerboard calculates customer lifetime value — showing the long-term revenue generated per customer across repeat orders. Combined with refund rate tracking and return analysis, this gives sellers a more complete picture of product-level profitability than a single-order margin view provides.
What's Included in Each Plan
| Feature | Standard | Professional | Business | Enterprise |
|---|---|---|---|---|
| Monthly price | $15 | $23 | $39 | $63 |
| Annual price | $12/mo | $19/mo | $32/mo | $52/mo |
| Orders/month | 3,000 | 6,000 | 15,000 | Unlimited |
| Stores | 1 | 2 | 4 | Unlimited |
| P&L dashboard | ✓ | ✓ | ✓ | ✓ |
| PPC analytics | ✓ | ✓ | ✓ | ✓ |
| Inventory management | ✓ | ✓ | ✓ | ✓ |
| Cash flow planner | ✓ | ✓ | ✓ | ✓ |
| LTV analytics | ✓ | ✓ | ✓ | ✓ |
| Shopify integration | ✓ | ✓ | ✓ | ✓ |
| Walmart integration | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| White label reports | ✗ | ✗ | ✗ | ✓ |
Pros and Cons
| ✓ What Works Well | ✗ Limitations to Know |
|---|---|
| ✓ Most affordable in category — $15/mo | ✗ Shopify and Walmart integrations less developed. |
| ✓ 1-month free trial — most generous in category | ✗ COGS entry time-consuming for large catalogues. |
| ✓ Accurate true profit including all fees | ✗ No repricing or advertising management built in. |
| ✓ PPC analytics with true profit after ad spend | ✗ Interface data-dense for new users. |
| ✓ Inventory management and reorder alerts | ✗ API access restricted to Business plan. |
| ✓ Cash flow planner for disbursements | ✗ Historical data import limited on lower plans. |
| ✓ LTV and customer analytics included | |
| ✓ Clean, modern dashboard |
Who Should Use sellerboard?
| ✓ A Good Fit If You... | ✗ Not the Right Tool If You... |
|---|---|
| Sell on Amazon FBA or FBM wanting accurate profit tracking | Need repricing alongside profit analytics. |
| Want the most affordable analytics tool | Primarily sell on Shopify with Amazon secondary. |
| Want 1-month trial before committing | Need white label reports — requires Enterprise plan. |
| Run Amazon PPC and want true profit after ad spend | Need API access on entry-level plan. |
| Need inventory management and reorder alerts | Want a single tool for analytics and advertising management. |
| Manage cash flow and Amazon disbursement timing |
Frequently Asked Questions
Related Guides
The Bottom Line
sellerboard is the default recommendation for Amazon sellers who want accurate profit analytics without overpaying. At $15/month with a 1-month free trial and no credit card, the barrier to starting is essentially zero. The P&L accuracy is best in class for the price, the PPC analytics are genuinely useful, and the inventory and cash flow features cover most of what a growing FBA seller needs beyond basic profit tracking. The Shopify integration is functional rather than deep, and COGS setup for large catalogues takes time. But for Amazon-first sellers at any scale, sellerboard is the most complete and affordable profit analytics tool available.
Start Your Free 1-Month Trial → No credit card required. 1 full month free.