sellerboard vs BeProfit (2026)
Both track eCommerce profit across Amazon and Shopify, but they are built for different seller profiles. sellerboard leads for Amazon FBA. BeProfit leads for multi-Shopify-store merchants.
Quick Verdict
- You are primarily an Amazon FBA seller
- You want FBA reimbursement alerts for lost or damaged inventory
- You want the lowest price — $15/month vs $25/month
- You want a stronger independent review base (4.8/5 G2)
- You manage multiple Shopify stores and want them in one dashboard
- You want Predicted Costs to model future expenses
- You need full marketing attribution across all ad platforms
- You sell on WooCommerce or Wix alongside Shopify
Side-by-Side Comparison
| Feature | sellerboard | BeProfit |
|---|---|---|
| Starting price | $15/month | $25/month |
| Free trial | 1 month | 7 days |
| Amazon | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| WooCommerce | ✗ | ✓ |
| Wix | ✗ | ✓ |
| FBA reimbursement alerts | ✓ | ✗ |
| FBA fee breakdown (per ASIN) | ✓ | Partial |
| Inventory forecasting | ✓ | ✗ |
| Predicted Costs | ✗ | ✓ |
| LTV and cohort analysis | Basic | ✓ Full |
| Multi-store dashboard | ✓ | ✓ |
| PPC analytics | ✓ | ✓ |
| All ad platforms (Meta/TikTok/etc.) | Partial | ✓ Full |
| G2 rating | 4.8/5 | Not listed |
| Shopify App Store rating | 4.8/5 (750+ reviews) | 4.2/5 (186 reviews) |
| Owned by | Independent SaaS | Viably (fintech) |
Pricing
sellerboard is cheaper at every tier — $15/month entry vs BeProfit's $25/month, and a one-month free trial vs BeProfit's 7 days. Both tools offer free plans, though sellerboard's is time-limited while BeProfit's is permanently available for very small stores. For most sellers, sellerboard's $15/month and one-month trial make it the lower-risk starting point.
| Plan | sellerboard | BeProfit |
|---|---|---|
| Free option | 1-month trial | Permanent free plan (limited) |
| Entry paid plan | $15/month | $25/month |
| Mid plan | $23/month | $50/month |
| Top plan | $63/month | $100/month |
| Free trial | 1 month | 7 days |
Amazon FBA Features
sellerboard is the stronger Amazon FBA tool by a meaningful margin. It tracks every FBA fee category in near real-time, alerts you when Amazon owes you money for lost or damaged inventory, provides inventory forecasting and integrates PPC analytics per keyword. BeProfit integrates with Amazon and tracks Amazon revenue and profit, but does not provide FBA reimbursement tracking, inventory forecasting or the same depth of per-ASIN fee breakdown. For any seller whose primary channel is Amazon FBA, sellerboard is the significantly better tool.
Shopify and Multi-Platform Support
Both tools support Shopify, but BeProfit's platform breadth is wider — it covers Shopify, Amazon, WooCommerce and Wix. sellerboard covers Shopify and Amazon. For merchants running multiple Shopify storefronts, BeProfit's multi-store dashboard shows profit across all stores in one view with direct comparisons by store, country and platform — a genuine differentiator sellerboard does not match. sellerboard's Shopify support is solid but secondary to its Amazon focus.
Marketing Attribution
BeProfit has broader native marketing attribution — Meta, Google, TikTok, Pinterest, Snapchat and Klaviyo out of the box, calculating ROAS and POAS per campaign. sellerboard is primarily optimised for Amazon advertising analytics. For Shopify-first merchants running paid social across multiple platforms, BeProfit's attribution coverage is stronger. For Amazon sellers where PPC spend is primarily Sponsored Products, sellerboard's PPC analytics are more purpose-built.
LTV and Retention Analytics
BeProfit includes more developed LTV and cohort analysis — tracking customer lifetime value by acquisition cohort, retention rates by segment and POAS on a long-term customer value basis. sellerboard provides customer analytics but is less focused on cohort-based LTV modelling. For DTC brands and subscription businesses where repeat purchase rate is a key metric, BeProfit's retention analytics are the stronger choice.
Independent Reviews
sellerboard has a significantly stronger independent review base — 4.8/5 on G2 from hundreds of verified reviews and 4.8/5 on the Shopify App Store from 750+ reviews. BeProfit holds 4.2/5 on the Shopify App Store from 186 reviews. More importantly, multiple BeProfit Shopify App Store reviews document billing and cancellation difficulties — users charged for months after requesting cancellation, refunds issued only partially. This pattern does not appear in sellerboard's review base.
Who Should Choose Which?
| Situation | Best choice |
|---|---|
| Primary channel is Amazon FBA | sellerboard — purpose-built FBA tracking |
| You need FBA reimbursement alerts | sellerboard — BeProfit does not offer this |
| You manage multiple Shopify stores | BeProfit — unified multi-store dashboard |
| You also sell on WooCommerce or Wix | BeProfit — sellerboard does not support these |
| You want Predicted Costs for future planning | BeProfit — unique feature not in sellerboard |
| You want the lowest monthly price | sellerboard — $15/month vs $25/month |
| You want the longest free trial | sellerboard — 1 month vs 7 days |
| You want the strongest review base | sellerboard — 4.8/5 from 750+ Shopify reviews |
| You run paid social across TikTok, Pinterest, Snapchat | BeProfit — broader ad platform integration |
| You are concerned about billing or cancellation risks | sellerboard — no documented cancellation issues |
The Verdict
For Amazon FBA sellers, sellerboard wins clearly — it is cheaper, has better FBA-specific features, a stronger review base and a one-month free trial with no credit card. The FBA reimbursement alerts alone are worth the $15/month for active FBA operations.
For Shopify-primary merchants managing multiple stores, BeProfit's multi-store dashboard and Predicted Costs are genuine advantages sellerboard cannot match. However, BeProfit's documented billing and cancellation concerns are a real risk — if you trial BeProfit, cancel through Shopify's admin panel directly rather than relying solely on their support team.
If you are a Shopify seller not specifically sold on BeProfit's unique features, TrueProfit at $35/month is worth considering as a third option — 5.0/5 Shopify App Store from 779 reviews and a considerably cleaner cancellation record.