BeProfit Review (2026)
Multi-platform profit analytics for Shopify, Amazon, WooCommerce and Wix — real-time P&L, LTV cohort analysis, marketing attribution and a unique Predicted Costs feature.
Our Verdict
BeProfit is a capable multi-platform profit analytics tool with genuine strengths — particularly its Predicted Costs feature (unique in the category), strong LTV and cohort analysis, and breadth of marketing attribution across Meta, Google, TikTok, Pinterest and Snapchat. For Shopify merchants managing multiple stores or selling across Shopify and Amazon, the unified dashboard eliminates the need to check multiple platforms. The tool is owned by Viably, a fintech company, rather than being an independent analytics-focused business. The Shopify App Store rating of 4.2/5 from 186 reviews is solid but meaningfully below TrueProfit's 5.0/5 from 779 reviews. The honest concern that cannot be glossed over: multiple Shopify App Store reviews document billing and cancellation difficulties — users charged for months after requesting cancellation, and refunds received only partially. BeProfit's response attributes billing to Shopify's systems, but the pattern of complaints is notable. At $25/month it is affordable, but TrueProfit at $35/month has a dramatically stronger independent review base and a better-regarded cancellation process. For sellers comparing directly, TrueProfit is the safer choice. BeProfit's Predicted Costs and multi-store features may tip the balance for specific use cases.
What Is BeProfit?
BeProfit (beprofit.co) is a profit analytics platform for eCommerce merchants selling on Shopify, Amazon, WooCommerce and Wix. It tracks true net profit in real time across all connected stores and platforms, showing P&L after every cost is deducted — COGS, platform fees, shipping, discounts, returns, payment processing and marketing spend across all major ad networks. The tool is owned by Viably, a fintech company that also provides eCommerce lending products.
BeProfit's core value proposition is the unified multi-store dashboard — for merchants running multiple Shopify stores, selling across Shopify and Amazon, or managing separate stores in different markets, BeProfit consolidates all performance data into one interface. You can compare profit across stores, countries and platforms from a single view.
The platform integrates with all major advertising platforms — Meta, Google, TikTok, Pinterest, Snapchat and Klaviyo — to attribute ad spend accurately to profit metrics. Its LTV cohort analysis shows which customer segments generate the most long-term value. The Predicted Costs feature — unique in the category — allows merchants to input expected future costs and model their impact on profit before those costs are incurred.
BeProfit's unified dashboard — real-time P&L, cost breakdown and profit metrics across all connected stores, platforms and countries.
BeProfit Pricing
BeProfit offers three paid plans plus a free plan. A 7-day free trial is available. Pricing is based on feature access rather than order volume — all plans include unlimited stores and orders.
Pricing verified July 2026 from TrustRadius and independent sources. BeProfit does not publicly list full plan breakdowns — visit beprofit.co for current pricing details.
Key Features
Real-Time P&L Dashboard
BeProfit's Live P&L report updates continuously, tracking revenue, costs and net profit in real time across all connected stores and platforms. Every cost category is broken down: COGS, shipping, platform fees, discounts, returns, payment processing and advertising spend. The dashboard allows drill-down by date range, store, country and platform — so you can identify which markets and channels are most profitable at any given time.
Predicted Costs
Predicted Costs is BeProfit's most unique feature — not available in sellerboard, TrueProfit or any other profit tracker reviewed on this site. It allows merchants to input expected future expenses — a planned ad campaign, an upcoming supplier price increase, a new warehouse contract — and model how those costs will impact net profit before they are incurred. This forward-looking capability helps with cash flow planning and pricing decisions in a way that purely historical dashboards cannot.
Marketing Attribution
BeProfit integrates with Meta, Google, TikTok, Pinterest, Snapchat, Klaviyo and other advertising platforms to pull ad spend data automatically and attribute it to orders and customers. This allows accurate calculation of profit per marketing channel — so you can see which campaigns are profitable after ad cost, COGS and fees are deducted, not just which have the lowest CPA. ROAS and POAS (Profit on Ad Spend) are tracked per campaign.
BeProfit's marketing attribution — profit per campaign after COGS and fees, tracking ROAS and POAS across Meta, Google, TikTok, Pinterest and Snapchat simultaneously.
LTV and Retention Analytics
BeProfit's LTV module tracks customer lifetime value by cohort — showing which acquisition channels, first products and time periods produce the most valuable customers over 12-24 months. Retention metrics including repeat purchase rate, time between orders and customer segment analysis are included. For brands with a subscription or repeat-purchase model, this data is essential for understanding which marketing channels are genuinely profitable on a long-term basis.
Multi-Store and Multi-Platform Dashboard
BeProfit connects multiple Shopify stores, Amazon, WooCommerce and Wix stores into one dashboard. Merchants can compare profit performance across stores, countries and platforms side by side — identifying which market or storefront is most profitable without switching between tools or manually consolidating data. For brand operators managing multiple Shopify storefronts or selling across Amazon and Shopify simultaneously, this consolidated view is one of BeProfit's strongest practical advantages.
Product and Order Profitability
BeProfit calculates profit per product variant, order, vendor, collection and country — after all variable costs including shipping, discounts, returns and the allocated share of marketing spend. The product profitability view identifies which SKUs are genuinely profitable and which are eating into margins through returns, high shipping costs or excessive discount use. Orders can be filtered to identify the most and least profitable order types.
What's Included in Each Plan
Pros and Cons
Who Should Use BeProfit?
Frequently Asked Questions
Is BeProfit better than sellerboard?
They serve different primary use cases. sellerboard is stronger for Amazon FBA sellers — it tracks every FBA fee category, includes reimbursement alerts, starts at $15/month and has a much stronger independent review base (4.8/5 G2 from hundreds of reviews). BeProfit is stronger for Shopify-primary merchants with multiple stores — the multi-store dashboard, Predicted Costs and broad ad platform attribution are genuine advantages. For Shopify sellers, TrueProfit (5.0/5 Shopify App Store) is arguably a better alternative to both.
What is the Predicted Costs feature?
Predicted Costs allows you to input expected future expenses — upcoming ad campaigns, supplier price increases, new service subscriptions — and see how they will affect your net profit figures before you incur them. It is a forward-looking planning tool that no other profit tracker reviewed on this site currently offers.
How do I cancel BeProfit?
Based on multiple Shopify App Store reviews, the safest approach is to cancel the BeProfit subscription directly through your Shopify admin under Apps > Manage apps, rather than relying solely on BeProfit's support team. BeProfit states that all billing is handled by Shopify — so using Shopify's subscription management is the most reliable cancellation method.
Does BeProfit support Amazon FBA?
Yes — BeProfit integrates with Amazon and tracks profit from Amazon sales alongside Shopify. However, it does not provide FBA-specific features like reimbursement alerts for lost or damaged inventory, FBA fee breakdowns per ASIN at the same depth as sellerboard, or inventory forecasting. For Amazon FBA sellers, sellerboard is the more purpose-built tool.
The Bottom Line
BeProfit is a capable profit analytics tool with genuine differentiators — the Predicted Costs feature is unique, the multi-store dashboard is strong, and the marketing attribution breadth is impressive. For Shopify merchants managing multiple stores or combining Shopify and Amazon, it solves a real problem. The honest caveats are meaningful: the Shopify App Store rating of 4.2/5 is well below category leaders, documented billing and cancellation difficulties in multiple reviews are a real concern, and TrueProfit at $35/month offers a better-reviewed, cleaner Shopify profit tracking experience for most merchants. Use the 7-day free trial to evaluate, but be sure to understand the cancellation process before starting.
Start Free Trial → 7-day free trial. Cancel through Shopify admin to avoid billing issues.