About The Price Geek

The Price Geek is an independent review site for e-commerce pricing software. We help Amazon sellers, Shopify merchants and DTC brands find the right repricing tools, profit analytics platforms and competitor monitoring software — through honest, hands-on testing rather than marketing copy.

What We Do

We research, test and review three categories of e-commerce pricing and profit tools:

• Repricing tools for Amazon, eBay, Walmart and multi-channel sellers
• Profit analytics platforms for Amazon FBA and Shopify merchants
• Competitor price monitoring tools for e-commerce and DTC brands

Every review on this site is based on direct experience with the tool. We sign up for free trials, log in to dashboards, test core features and take real screenshots before writing a single word.

Our Approach

Most software review sites either copy marketing materials or rank tools by commission rate. We do things differently.

We Test Before We Write

We sign up for a free trial of every tool we review. We log in, explore the dashboard and test the features that matter most to sellers. Every review includes real screenshots taken during our hands-on testing — not stock images or screenshots provided by vendors.

We Verify Pricing on Publication Day

SaaS pricing changes frequently. We check each tool's pricing page directly on or before the date we publish the review. If pricing changes after publication, we update the review and note the date of the update.

We Are Transparent About Money

We earn affiliate commissions when you buy software through our links. We do not accept payment from software companies for reviews, and we recommend tools without affiliate programs when they are the best option for our readers. See our full Affiliate Disclosure for details.

We Write for Sellers, Not Vendors

Our audience is Amazon sellers, Shopify merchants and e-commerce business owners who need to make informed decisions about the tools they pay for every month. We write for them — not for the software companies who would prefer flattering coverage.

Who We Are

The Price Geek is published by Sterk Digital Limited, a Northern Ireland-based digital company with over a decade of experience in e-commerce, affiliate marketing and digital publishing.

Why Trust Us

We Are Independent

We are not owned by any software vendor. We do not have commercial relationships with tool providers beyond standard affiliate marketing. Our editorial decisions are made independently.

We Show Our Work

Every review includes the date it was written or last updated, the pricing verified at that date and real screenshots from our own testing sessions.

We Admit When We Are Wrong

If a tool we recommended turns out to have problems — a price increase, a feature removal, a reliability issue — we update the review and change our recommendation. We are committed to accuracy.

We Cover the Full Picture

We include cons as well as pros. We flag pricing traps, hidden fees and limitations that vendors prefer not to advertise. If a tool is overpriced for what it delivers, we say so.

What We Cover

Repricing Tools

Automated repricing software for Amazon, eBay, Walmart and multi-channel platforms. We review rule-based repricers, AI repricers, budget options and enterprise tools.

Profit Analytics

Profit tracking platforms for Amazon FBA and Shopify merchants. We review tools that calculate true net profit by accounting for COGS, ad spend, platform fees, shipping and refunds.

Competitor Monitoring

Price intelligence and monitoring tools for e-commerce businesses and DTC brands. We review platforms that track competitor pricing in real time across websites and marketplaces.

Get in Touch

We welcome corrections, feedback and tool suggestions. If you spot an error in a review, notice pricing that has changed or want to suggest a tool we should cover, please email us.

Email: hello@sterkdigital.com

We read every email and aim to respond within 1-2 business days.