A2X vs sellerboard (2026)
A2X and sellerboard are often compared but they solve different problems. A2X reconciles your Amazon and Shopify payouts with your accounting software. sellerboard shows your real-time profit per ASIN. Many sellers use both.
Quick Verdict
- You need Amazon and Shopify payouts in QuickBooks or Xero
- You spend hours every month reconciling settlements manually
- You work with an accountant who needs clean categorised data
- You need multi-channel eCommerce accounting in one tool
- You want to see real-time net profit per ASIN after all fees
- You need FBA reimbursement alerts for lost or damaged inventory
- You want PPC analytics and inventory forecasting alongside P&L
- You want the lowest-price full-featured Amazon profit tracker
Side-by-Side Comparison
| Feature | A2X | sellerboard |
|---|---|---|
| Primary purpose | Accounting reconciliation | Real-time profit dashboard |
| Starting price | $29/month | $15/month |
| Free trial | 30 days | 1 month |
| Amazon | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| QuickBooks / Xero integration | ✓ Core feature | ✗ Not designed for this |
| Real-time P&L per ASIN | ✗ | ✓ |
| FBA reimbursement alerts | ✗ | ✓ |
| PPC analytics | ✗ | ✓ |
| Inventory forecasting | ✗ | ✓ |
| Data refresh | Per settlement | Near real-time |
| G2 rating | 4.8/5 | 4.8/5 |
What Each Tool Actually Does
A2X — Accounting Automation
A2X connects to your Amazon and Shopify accounts, fetches your settlement and payout data, correctly categorises every transaction (sales, refunds, fees, reimbursements, promotions) and posts clean, reconciled summaries to QuickBooks, Xero, Sage or NetSuite. Its purpose is to make your eCommerce bookkeeping accurate and automatic. It does not show you a live profit dashboard or tell you which products are most profitable today.
sellerboard — Profit Dashboard
sellerboard connects to Amazon via the SP-API and updates your profit metrics throughout the day. It shows true net profit per ASIN after all Amazon fees, COGS, ad spend, refunds and promotions are deducted. It also tracks FBA reimbursements, provides inventory forecasting, PPC analytics per keyword and cash flow management. It does not post data to accounting software.
Pricing
sellerboard is cheaper than A2X at the entry level — $15/month vs $29/month — and offers a one-month free trial vs A2X's 30 days. Both tools scale with usage volume. sellerboard's plans are based on order volume; A2X's plans are based on the number of connected sales channels and transaction volume.
| Plan | A2X | sellerboard |
|---|---|---|
| Entry plan | $29/month | $15/month |
| Free trial | 30 days | 1 month |
| Scales by | Sales channel volume | Order volume |
| G2 rating | 4.8/5 (900+ reviews) | 4.8/5 (hundreds of reviews) |
Feature Comparison
| Feature | A2X | sellerboard |
|---|---|---|
| Posts to QuickBooks / Xero | ✓ Core purpose | ✗ |
| Real-time P&L per ASIN | ✗ | ✓ |
| FBA fee breakdown | ✓ (in settlements) | ✓ (real-time per ASIN) |
| FBA reimbursement alerts | ✗ | ✓ |
| PPC analytics | ✗ | ✓ |
| Inventory forecasting | ✗ | ✓ |
| Email automation (review requests) | ✗ | ✓ |
| Cash flow management | ✗ | ✓ |
| Amazon support | ✓ | ✓ |
| Shopify support | ✓ | ✓ |
| Multi-account | ✓ | ✓ |
| Data frequency | Per settlement | Near real-time |
When A2X is the Right Choice
A2X is the right tool when your primary pain point is bookkeeping accuracy. Amazon settlement reports are notoriously complex — they contain dozens of line items covering sales, returns, fees, reimbursements and adjustments across a settlement period. Matching these to your accounting software manually is time-consuming and error-prone. A2X eliminates this by automating the categorisation and posting process. If you work with an accountant or bookkeeper, they almost certainly prefer receiving clean A2X summaries to reconciling raw Amazon statements. A2X is also the right choice if you need multi-channel eCommerce accounting — covering Amazon and Shopify from one subscription.
When sellerboard is the Right Choice
sellerboard is the right tool when your primary need is knowing your real profit in real time. It answers questions like: which of my 200 ASINs is actually profitable after all costs, how much did I earn today after ad spend, and is Amazon short-changing me on FBA reimbursements? At $15/month it is one of the best value tools in the Amazon analytics category. The FBA reimbursement module alone — which identifies inventory Amazon owes you money for — often pays for the subscription multiple times over for active FBA sellers.
Can You Use Both?
Yes — and many growing Amazon and Shopify businesses do. sellerboard handles real-time operational profit visibility: you check it daily to see how each product is performing, catch reimbursement opportunities and monitor PPC efficiency. A2X handles the accounting layer: it ensures your Amazon and Shopify revenue appears correctly categorised in QuickBooks or Xero at the end of each settlement period. The two tools have no overlap — they serve entirely different purposes and complement each other well. Combined monthly cost: $15 + $29 = $44/month for both.
The Verdict
If you can only choose one: choose sellerboard if you want to know your real profit per product and catch FBA reimbursements. Choose A2X if your primary need is clean, accurate Amazon data in your accounting software.
If you can afford $44/month for both, that is the recommendation for any FBA seller managing more than a handful of SKUs. sellerboard gives you the operational intelligence to make better buying and pricing decisions. A2X gives your accountant — and your tax return — accurate numbers.