A2X Review (2026)
Amazon and Shopify accounting automation that feeds clean settlement data into QuickBooks, Xero, NetSuite or Sage — saving hours of manual reconciliation every month.
Our Verdict
A2X is not a profit analytics tool in the same sense as sellerboard or TrueProfit. It does not show you a daily P&L dashboard or calculate your net margin on the fly. What it does — and does very well — is solve a specific and painful problem: getting clean, categorised financial data from Amazon and Shopify into your accounting software automatically. Without A2X, your bookkeeper manually reconciles settlement reports, splitting fees, refunds, taxes and reimbursements into the right accounts every fortnight. With A2X, that work happens automatically. At $29/month, the cost is usually recovered in the first month through reduced bookkeeping hours alone. For sellers working with an accountant or maintaining their own books in QuickBooks or Xero, it is one of the most justifiable software costs in their stack.
What Is A2X?
A2X (a2xaccounting.com) is an accounting automation tool for e-commerce businesses. Founded in 2014 in New Zealand by Paul Grey, it connects your Amazon and Shopify sales channels to your accounting software — QuickBooks Online, Xero, NetSuite or Sage — and automatically posts clean, categorised journal entries from each settlement or payout.
The problem A2X solves is a bookkeeping one. Amazon pays sellers every two weeks in a lump sum that combines revenue, refunds, referral fees, FBA fulfilment fees, storage fees, advertising costs, reimbursements, sales tax and other line items. Your accounting software receives this as a single bank deposit. Without A2X, someone has to manually decompose that deposit into the correct accounts — a process that takes an experienced bookkeeper 2-4 hours per settlement period. A2X reads the Amazon settlement report or Shopify payout, splits it into its component parts, and posts a categorised summary journal entry automatically.
A2X is not a real-time profit analytics dashboard. It does not show you today's orders, your margin per ASIN, or your advertising ROAS. It is infrastructure — the layer that ensures your accounting software has accurate e-commerce financial data. If you work with an accountant, use QuickBooks or Xero to run your business finances, or both, A2X is the connection between your selling channels and your books.
A2X Pricing
A2X prices by sales channel and order volume. Each sales channel (Amazon, Shopify, eBay, Etsy, Walmart) is priced separately. If you sell on both Amazon and Shopify, you pay for two separate A2X subscriptions unless you upgrade to an A2X Multi plan. Pricing is based on monthly order volume within each channel.
| Plan | Monthly Price | Orders/Month | Channels |
|---|---|---|---|
| Starter | $29/mo | Up to 200 | 1 (Amazon, Shopify, eBay or Etsy) |
| Growth | $49/mo | Up to 500 | 1 |
| Scale | $79/mo | Up to 2,000 | 1 |
| Premium | $119/mo | Up to 5,000 | 1 |
| Enterprise | Custom | Unlimited | 1 |
Walmart plans start at $79/month. For multiple channels, A2X Multi plans are available at higher price points. All plans include a free trial allowing you to post 3 settlements — no credit card required. Pricing verified July 2026.
Key Features
Automated Settlement Reconciliation
A2X's core function is reading your Amazon settlement report or Shopify payout and breaking it into its component parts — revenue, refunds, Amazon seller fees, storage fees, advertising costs, reimbursements, sales tax collected, and other line items. It then posts a single summarised journal entry to your accounting software that splits these correctly across your chart of accounts. The deposit on your bank feed matches the journal entry, so the bank reconciliation closes cleanly.
Account Mapping
When you first connect A2X, you map each Amazon or Shopify transaction type to the correct account in your QuickBooks or Xero chart of accounts. Amazon referral fees map to your fees expense account. FBA storage maps to storage costs. Advertising spend maps to marketing expense. Once the mapping is done, A2X applies it automatically to every subsequent settlement — you do not need to remap categories each period.
Multi-Currency Support
For sellers operating across multiple Amazon marketplaces — UK, Germany, Japan, US simultaneously — A2X handles multi-currency accounting. It converts settlement amounts at the exchange rate applicable at the time of the payout and posts correctly denominated entries to your accounting software.
COGS Tracking
A2X includes a COGS feature that calculates the cost of goods sold per SKU per payout and posts a journal entry deducting the total COGS from your inventory asset account and allocating it to your COGS expense account. This enables gross profit reporting in your accounting software without manual calculation. COGS data is entered per SKU in A2X.
Multi-Channel Support
A2X supports Amazon (all major marketplaces worldwide), Shopify, eBay, Etsy and Walmart. Each channel is a separate A2X subscription at the standard pricing. The A2X Multi plan allows you to manage multiple channels under one subscription — useful for sellers operating on several platforms simultaneously who want consolidated account management without paying per channel separately.
Accounting Software Integrations
A2X integrates with QuickBooks Online, Xero, NetSuite and Sage. QuickBooks Online and Xero are the most widely used and have the deepest integration. NetSuite and Sage support is available for larger businesses on enterprise plans. Xero users should note that A2X won Xero's Practice App of the Year in 2024 (UK and Canada) and Small Business App of the Year in 2025 (US) — a meaningful endorsement of the integration quality.
Historical Data Import
A2X can pull historical settlement data retrospectively — allowing you to import and reconcile past periods that were previously handled manually or not at all. The amount of history available depends on your plan tier. This is particularly useful for sellers who have been operating for some time without clean bookkeeping and need to get their accounts in order.
What's Included in Each Plan
| Feature | Starter | Growth | Scale | Premium |
|---|---|---|---|---|
| Monthly price | $29 | $49 | $79 | $119 |
| Orders/month | Up to 200 | Up to 500 | Up to 2,000 | Up to 5,000 |
| Settlement reconciliation | ✓ | ✓ | ✓ | ✓ |
| Account mapping | ✓ | ✓ | ✓ | ✓ |
| COGS tracking | ✓ | ✓ | ✓ | ✓ |
| Multi-currency | ✓ | ✓ | ✓ | ✓ |
| Historical data import | Limited | Standard | Full | Max |
| Priority support | ✗ | ✗ | ✓ | ✓ |
| 1:1 onboarding | ✗ | ✗ | ✓ | ✓ |
| NetSuite/Sage support | ✗ | ✗ | ✗ | Enterprise only |
Pros and Cons
| ✓ What Works Well | ✗ Limitations to Know |
|---|---|
| ✓ Saves hours of manual bookkeeping per settlement period | ✗ Not a profit analytics dashboard — no real-time P&L view. |
| ✓ Deep, reliable integration with QuickBooks and Xero | ✗ Each sales channel requires a separate subscription. |
| ✓ Won Xero Practice App of the Year 2024 | ✗ Can feel expensive for very low-volume sellers. |
| ✓ Handles multi-currency across global Amazon marketplaces | ✗ Initial account mapping setup takes time and accounting knowledge. |
| ✓ COGS tracking built in on all plans | ✗ Walmart plans start significantly higher at $79/month. |
| ✓ Historical data import available | ✗ Multi-channel sellers need A2X Multi plan or pay per channel. |
| ✓ 13,000+ businesses using it — mature and reliable product | ✗ Not a standalone tool — requires QuickBooks, Xero, NetSuite or Sage. |
Who Should Use A2X?
| ✓ A Good Fit If You... | ✗ Not the Right Tool If You... |
|---|---|
| Use QuickBooks Online or Xero to manage your business finances | Want a real-time profit dashboard to monitor daily margins. |
| Work with an accountant or bookkeeper who handles your books | Do not use accounting software and manage finances in spreadsheets. |
| Sell on Amazon with high-frequency payouts and complex fee structures | Are looking for a tool to replace your accountant. |
| Sell across multiple Amazon marketplaces in different currencies | Want a tool that tracks your marketing attribution or LTV. |
| Want clean, reliable data in your accounting system without manual input | Are a very low-volume seller where the bookkeeping time cost is minimal. |
| Need COGS entries posted automatically to your accounting software | Only need basic revenue reporting rather than full P&L reconciliation. |
Frequently Asked Questions
Is A2X a profit analytics tool like sellerboard?
No — A2X and sellerboard serve different purposes. sellerboard is a real-time profit dashboard that shows you daily margins, PPC analytics, inventory alerts and cash flow. A2X is accounting automation that feeds clean, categorised financial data from Amazon or Shopify into QuickBooks or Xero. Many businesses use both — sellerboard for operational visibility, A2X for clean accounting records. They are complementary rather than competing.
Do I need an accountant to use A2X?
Not necessarily, but A2X is most useful for sellers who either work with an accountant or actively manage their own books in QuickBooks or Xero. The initial setup — mapping transaction types to your chart of accounts — requires some accounting knowledge. Sellers who do not use accounting software and manage finances in spreadsheets will get limited value from A2X.
How is A2X different from connecting Shopify directly to QuickBooks?
Shopify's native QuickBooks and Xero connectors typically post each payout as one or two summary lines — a net figure that combines revenue, fees, refunds and taxes. This is adequate for basic tax filing but makes it impossible to see gross margin, fee breakdown or category-level analysis. A2X decomposes each payout into its components and posts them into separate accounts — giving your accountant and your reporting a much more accurate picture.
Can A2X handle multiple Amazon marketplaces?
Yes. A2X supports Amazon marketplaces globally — US, UK, Germany, France, Italy, Spain, Japan, Canada, Mexico, Australia and others. Multi-currency settlements are handled correctly, with exchange rates applied at the time of each payout. All marketplaces can be managed under a single Amazon A2X subscription.
What is the free trial and how does it work?
A2X offers a free trial that allows you to post three settlements to your accounting software without any cost or credit card. This is enough to see the tool in action and confirm that the settlement mapping and journal entries are correct for your business. After three settlements, you are prompted to subscribe to a paid plan.
The Bottom Line
A2X is not a replacement for profit analytics tools like sellerboard or TrueProfit — it serves a different purpose entirely. Its value is in the accounting layer: clean, categorised, reconciled financial data in QuickBooks or Xero without manual effort. For sellers working with an accountant or running their own books seriously, it removes a significant monthly bookkeeping burden and produces accounting records that are materially more accurate than what most sellers have. At $29/month, the ROI is usually achieved in the first month through reduced bookkeeper hours alone. If you use QuickBooks Online or Xero and sell on Amazon or Shopify, A2X deserves serious consideration — not as a analytics tool, but as essential accounting infrastructure.
Try A2X Free → Post 3 settlements free. No credit card required.We are currently testing and writing this content. In the meantime, browse our completed reviews and guides below.