sellerboard vs HelloProfit (2026)
sellerboard and HelloProfit both deliver real-time Amazon profit analytics, but they represent two different software generations. sellerboard costs 6.5x less and offers automated FBA reimbursements, inventory forecasting, and native mobile apps.
Quick Verdict
- You want unbeatable value starting at $15/month vs HelloProfit's $97/month
- You need automated FBA reimbursement alerts for lost or damaged inventory
- You want intelligent inventory restock forecasting to avoid stockouts
- You need iOS and Android mobile apps for checking live sales on the go
- You want a 1-month free trial with no credit card requirement
- You are accustomed to HelloProfit's classic "Merchant Tiles" multi-account layout
- You specifically require built-in customer CRM repeat-buyer analytics
- You already have separate tools for inventory forecasting and reimbursement recovery
- Your team prefers flat monthly billing regardless of seasonal sales volume spikes
Side-by-Side Comparison
| Feature | sellerboard | HelloProfit |
|---|---|---|
| Starting Price | $15/month | $97/month |
| Free Trial | 1 month free (no card) | 21 days ($1 trial) |
| FBA Reimbursement Audits | ✓ Built-in lost/damaged reports | ✗ Not available |
| Inventory Restock Planner | ✓ Reorder alerts & velocity modeling | ✗ Basic stats only |
| PPC Optimization & Automation | ✓ Automated bid adjustments | Reporting only (no automation) |
| Mobile Apps | ✓ Native iOS & Android | ✗ Web browser only |
| Customer CRM / Repeat Buyer Insights | Basic customer dashboard | ✓ Dedicated CRM module |
| Multi-Channel Support | Amazon (21+ locales), Shopify, eBay, Walmart | Amazon only |
| Independent User Rating | 4.8/5 (G2 & Shopify) | 4.0/5 |
1. Pricing and Value Comparison
The price difference between the two platforms is stark. sellerboard operates on a flexible, tiered subscription structure starting at just $15/month (Standard plan) for up to 3,000 monthly orders, scaling up to $23/month (Professional) and $63/month (Enterprise). A full one-month free trial is available without entering credit card details.
HelloProfit charges a flat $97/month for all accounts. While this flat pricing was common a decade ago, it places a heavy financial burden on new and medium-sized sellers. A seller doing $20,000 in monthly revenue would pay $1,164 annually for HelloProfit versus $180 annually for sellerboard — a direct savings of $984/year with sellerboard.
2. Real-Time Profit Tracking & Fee Accuracy
Both tools connect directly to the Amazon SP-API and provide accurate calculations of revenue minus cost of goods sold (COGS), referral commissions, FBA pick-and-pack charges, storage fees, returns, and PPC spend.
However, sellerboard's breakdown is significantly more granular. It itemizes obscure Amazon fees including inbound placement fees, aged inventory surcharges, low-inventory-level fees, and refund administration fees directly on a per-ASIN basis. HelloProfit groups many of these into general fee buckets, making it harder to spot runaway fulfillment costs.
3. FBA Reimbursements & Inventory Planning
One of sellerboard's most valuable features is its automated Money Back (Reimbursements) module. The software continuously scans your FBA inventory logs to identify instances where Amazon lost inventory in their fulfillment centers, damaged products, or failed to credit customer returns. It compiles pre-formatted claims ready for Seller Central submission. For active sellers, this single feature frequently recovers more money than the total cost of the sellerboard subscription.
In addition, sellerboard provides an intelligent inventory restock planner that factors in recent sales velocity, supplier lead times, and seasonal growth to alert you when to reorder stock. HelloProfit has no reimbursement tool and only offers basic inventory quantity views.
4. Multi-Channel & Marketplace Expansion
Most modern brands expand beyond Amazon US into international marketplaces and alternative channels like Shopify, eBay, and Walmart.
sellerboard fully supports 21+ Amazon international marketplaces, alongside seamless sync with Shopify and eBay storefronts. HelloProfit is focused exclusively on Amazon Seller Central accounts and cannot aggregate external DTC eCommerce revenue.
5. User Experience & Mobile Apps
sellerboard features dedicated mobile applications for both Apple iOS and Android devices, allowing brand owners to monitor daily sales numbers, refunds, and live net profit in real time from their phones.
HelloProfit has no native mobile apps. While the web interface is functional on mobile browsers, it is optimized for desktop widescreen monitoring.
6. The Verdict: sellerboard Wins Decisively
For almost every Amazon seller in 2026, sellerboard is the clear winner. It delivers greater accuracy, comprehensive FBA reimbursement audits, automated PPC bidding tools, inventory restocking alerts, multi-channel Shopify support, and native mobile apps — all starting at just $15/month with a full one-month free trial.
HelloProfit remains a functional legacy platform, but its $97/month price tag and lack of modern automation make it difficult to justify against modern alternatives.
7. Frequently Asked Questions
Why is sellerboard so much cheaper than HelloProfit?
sellerboard utilizes modern cloud infrastructure and automated self-service onboarding, allowing them to offer tiered pricing starting at $15/month based on order volume. HelloProfit maintains a legacy flat pricing structure of $97/month.
How do sellerboard's FBA reimbursement alerts work?
sellerboard monitors your FBA inventory movements and identifies cases where Amazon lost or damaged products in fulfillment centers without issuing a credit. It provides pre-formatted reimbursement reports that you submit directly to Seller Central to claim your refund.
Does sellerboard require credit card details for the free trial?
No. sellerboard offers a 1-month free trial with no credit card required. HelloProfit offers a 21-day trial for $1.
Can I manage PPC campaigns directly inside sellerboard?
Yes. sellerboard includes an integrated PPC automation tool that analyzes your advertising performance, suggests keyword bid adjustments, and automates keyword harvesting based on your target ACoS.