Nova Review (2026)

• 1. What Is Nova?
• 2. Pricing
• 3. Key Features
• 4. What's Included
• 5. Pros and Cons
• 6. Who Should Use It?
• 7. The Bottom Line

What Is Nova?

Nova (novadata.io) is an Amazon seller analytics platform built by Nova Data Analytics, a deep-tech startup founded in Lyon, France in 2023 by brothers Antoine Huet (CEO) and Maxime Huet, alongside CTO Matthieu Auger. It connects to Seller Central via the Amazon SP-API and presents true profit and loss, PPC performance, inventory and ranking data across up to 21 Amazon marketplaces.

Nova's technical foundation is unusual for this category. The core technology was developed from public research at the LIRIS laboratory — specifically the GOAL team, spanning Université Claude Bernard Lyon 1, INSA Lyon, Centrale Lyon and CNRS — and transferred to the company through PULSALYS, the regional technology transfer office. In October 2025 Nova was named a laureate of i-Lab, France's national innovation competition run by the Ministry of Higher Education and Research and operated by Bpifrance, receiving a €400,000 grant to accelerate R&D.

It is important to be clear about scope: Nova is an analytics and business intelligence tool. It does not reprice, and it does not do product or keyword research. It competes directly with sellerboard, SellerLegend, ManageByStats and Helium 10's Profits module — tools whose job is to tell you what your business actually earned after every Amazon fee, advertising cost and product cost is applied.

Nova Pricing

Nova publishes two tiers. The self-serve plan starts at $29/month for a single Seller Central account, with additional accounts priced from $29/month each. Agencies and larger operations are quoted individually. A 14-day free trial is available with no credit card required, and there is no long-term contract.

Pricing verified from novadata.io in August 2026. Note that at least one third-party comparison site lists Nova at $47/month with a 21-day trial — this contradicts Nova's own pricing page and appears to be either outdated or inaccurate. Always confirm current pricing directly on novadata.io before signing up.

Key Features

Seller Cockpit — Multi-Account Overview

The Seller Cockpit aggregates performance across every connected Seller Central account into a single view, with the ability to drill into any individual account, marketplace or product. For agencies and aggregators managing many accounts, this roll-up view is one of Nova's strongest practical features — Nova states the architecture supports hundreds of connected accounts. Client access can also be granted so agencies can share dashboards without exposing their full portfolio.

Profit and Loss Analytics

Nova's P&L dashboard applies over 40 distinct Amazon fee types alongside your cost of goods, inbound shipping, advertising spend, refunds and promotions to calculate net profit at account, marketplace and ASIN level. The company claims 99.8% accuracy against Amazon settlement data and a refresh cycle measured in tens of minutes rather than days. Both figures are self-reported — we recommend reconciling Nova's output against one full Amazon settlement report during the free trial before relying on it.

Custom Portfolio Breakdowns

Custom breakdowns let you segment your catalogue by any dimension you define — brand, product line, supplier, fulfilment method, launch cohort — and view full profitability for that segment. This is more flexible than the fixed groupings most analytics tools offer and is particularly useful for multi-brand sellers who need to see each brand's economics separately without maintaining spreadsheets.

PPC Analytics and BSR Tracker

Nova pulls Amazon advertising data alongside sales and profit, so ad spend can be attributed to products and viewed as a cost per unit rather than in isolation. The BSR Tracker records Best Sellers Rank history per ASIN over time, allowing you to correlate ranking movements with advertising activity, pricing changes and promotions. Returns analytics and Buy Box percentage tracking are included on the standard plan.

Reporting Builder and Data Exports

The reporting builder lets you construct custom reports from Nova's metric library and schedule them for automatic delivery. Data exports and data-warehouse connections are supported for sellers who want to feed Amazon data into their own BI stack rather than working exclusively inside Nova's interface.

Claude MCP Integration

Nova offers an MCP (Model Context Protocol) connector allowing you to link your Nova account to Claude and query your Amazon data in plain English. This puts Nova in a small group of analytics tools — alongside SellerLegend — offering native AI querying of live account data rather than static dashboards. Nova has promoted this integration as free for life for early adopters, though terms may have changed since.

Listing Health Scanner

The Listing Health Scanner is one of Nova's newer additions. It audits your active listings for issues that suppress visibility or conversion — incomplete attributes, missing images, content that falls short of category requirements and other flags Amazon applies quietly without notifying sellers directly. Because listing problems often surface as an unexplained drop in sessions or Buy Box share rather than an explicit alert, having this checked continuously alongside your profit data is genuinely useful.

FBA Inventory Management

Nova tracks FBA stock levels, sell-through velocity and days of cover remaining per SKU, flagging products approaching stockout and those accumulating storage costs. For sellers managing inventory across several of the 21 supported marketplaces, the consolidated view removes the need to check each Seller Central account separately to understand what needs reordering and what is tying up capital.

What's Included

Pros and Cons

Who Should Use Nova?

Frequently Asked Questions