Lifetimely Review (2026)
The leading LTV and profit analytics platform for Shopify merchants — best-in-class cohort analysis, predictive lifetime value and a P&L dashboard in one tool.
Our Verdict
Lifetimely (now part of the AMP suite) is the most sophisticated LTV and profit analytics tool available for Shopify merchants. Its cohort analysis — segmented by acquisition date, first product, channel, geography and more — is genuinely best-in-class at this price point. The predictive LTV model, built on $100B+ in GMV across 45,000+ stores, adds a forward-looking dimension that most analytics tools cannot match. The free plan (up to 50 orders/month, all features) is the most generous in the category. The honest caveats: the first paid tier at $149/month is a real cost, hard to justify for stores below $30,000 in monthly revenue. Data refreshes every few hours rather than in real time — sellers who want intraday profit visibility should look at TrueProfit instead. Some users on review platforms report the tool can be slow, and a minority have moved to Triple Whale. But for scaling DTC brands who make decisions on LTV, cohort retention and CAC payback rather than just daily revenue, Lifetimely is the tool built for them.
What Is Lifetimely?
Lifetimely (lifetimely.io), now part of the AMP suite of ecommerce tools, is a profit and LTV analytics platform built for Shopify merchants. It connects to your Shopify store and advertising accounts to calculate true net profit, track customer lifetime value by cohort, and model future customer value using predictive analytics. The platform is used by 45,000+ stores and has processed over $100B in GMV across its user base.
Where most Shopify analytics tools stop at revenue, Lifetimely goes deeper — pulling in COGS, shipping costs, transaction fees, ad spend and operating expenses to show real net profit. It then layers on cohort-level LTV analysis, showing what each segment of customers acquired in a given period is actually worth over time. This combination — real profit data plus forward-looking customer value modelling — is what makes it the preferred analytics tool for DTC brands making serious acquisition and retention decisions.
Lifetimely is a different tool to TrueProfit. TrueProfit focuses on real-time daily profit with strong marketing attribution. Lifetimely focuses on deeper LTV intelligence — who your most valuable customers are, where they came from, what they buy, and how much they are worth over 12-24 months. The right choice depends on what question you are trying to answer.
Lifetimely Pricing
Lifetimely offers a genuinely free plan — not a limited trial — covering all features for stores with fewer than 50 orders per month. Paid plans scale by monthly order volume. All paid plans include a 14-day free trial. Amazon data integration is available as a separate $75/month add-on.
| Plan | Monthly Price | Orders/Month | Amazon Add-on |
|---|---|---|---|
| Free | $0 | Up to 50 | +$75/mo |
| L | $149/mo | Up to 3,000 | +$75/mo |
| XL | $299/mo | Up to 7,000 | +$75/mo |
| 2XL | $499/mo | Up to 15,000 | +$75/mo |
| Enterprise | Custom | Over 15,000 | +$75/mo |
Key Features
LTV Cohort Analysis
Lifetimely's cohort analysis is consistently cited as the best available on the Shopify App Store. You can segment customer cohorts by date of first purchase, first product purchased, acquisition channel, geography, discount code used and more. Each cohort shows cumulative revenue, repeat purchase rate, LTV over time and CAC payback period. This allows you to answer questions like: are your Black Friday customers actually profitable or just bargain hunters who never come back? Which acquisition channel produces customers with the highest 12-month LTV? Which first product correlates with the highest repeat purchase rate?
Predictive LTV
Lifetimely's predictive LTV model uses machine learning trained on billions of customer transactions across 45,000+ stores to forecast what each customer segment is likely to be worth in the future. This goes beyond historical cohort analysis — it gives you a forward-looking view of customer value to inform acquisition budgets and retention investment. Month-to-month LTV projections for your existing customer base are available across all plans.
Profit and Loss Dashboard
Lifetimely's P&L dashboard pulls revenue from Shopify, syncs ad spend from Meta, Google and TikTok, and factors in your product costs, shipping, transaction fees and operating expenses. You get a daily, weekly or monthly view of actual net profit. Automated daily email P&L reports can be sent to your team each morning. One important note: Lifetimely data refreshes every few hours rather than in real time — if intraday profit visibility is critical for your operation, TrueProfit updates more frequently.
LTV Drivers Report
The LTV Drivers report is a unique Lifetimely feature with no direct equivalent in competing tools. It automatically identifies which products, promotions, discount codes and acquisition channels are associated with higher-LTV customers — the data that tells you what to do more of, not just what is happening. If one product consistently leads to repeat purchases and another leads to one-and-done buyers, the LTV Drivers report shows you this automatically.
Industry Benchmarks
Lifetimely includes an industry benchmarks feature that scores your store's performance against comparable Shopify businesses in your category. Key metrics — LTV, CAC, repurchase rate, AOV — are charted on a bell curve of stores in your industry. This contextualises your numbers: a repurchase rate of 25% means something very different in fashion (where 25% is strong) versus consumables (where 25% is weak). No other Shopify analytics tool offers a comparable benchmarking feature.
Profit Agent and AI Chat
Lifetimely's Profit Agent is an AI layer that monitors your P&L, LTV and attribution data 24/7 and proactively flags opportunities and risks — with its reasoning attached. You approve the action, it executes. Ask Amp AI Chat allows you to ask natural-language questions about your store data and receive computed answers. Lifetimely also supports Claude MCP integration, letting you connect your profit and LTV data directly to Claude for AI-powered analysis.
What's Included in Each Plan
All Lifetimely plans include all features — the only difference between plans is monthly order volume. This is a meaningful distinction from most analytics tools which lock key features behind higher tiers.
| Feature | Free | L ($149) | XL ($299) | 2XL ($499) |
|---|---|---|---|---|
| Orders/month | Up to 50 | Up to 3,000 | Up to 7,000 | Up to 15,000 |
| P&L dashboard | ✓ | ✓ | ✓ | ✓ |
| LTV cohort analysis | ✓ | ✓ | ✓ | ✓ |
| Predictive LTV | ✓ | ✓ | ✓ | ✓ |
| LTV Drivers report | ✓ | ✓ | ✓ | ✓ |
| Industry benchmarks | ✓ | ✓ | ✓ | ✓ |
| Marketing attribution | ✓ | ✓ | ✓ | ✓ |
| Custom dashboards | ✓ | ✓ | ✓ | ✓ |
| Automated email reports | ✓ | ✓ | ✓ | ✓ |
| Profit Agent AI | ✓ | ✓ | ✓ | ✓ |
| Claude MCP integration | ✓ | ✓ | ✓ | ✓ |
| 1:1 onboarding | ✗ | ✗ | ✓ | ✓ |
| Dedicated Slack channel | ✗ | ✗ | ✓ | ✓ |
Pros and Cons
| ✓ What Works Well | ✗ Limitations to Know |
|---|---|
| ✓ Best LTV cohort analysis on Shopify — universally acknowledged | ✗ First paid tier at $149/mo — hard to justify under $30K/mo revenue |
| ✓ All features on every plan — no feature gating | ✗ Data refreshes every few hours — not real-time like TrueProfit |
| ✓ Predictive LTV model built on $100B+ GMV data | ✗ Amazon data requires a separate $75/mo add-on |
| ✓ Industry benchmarks — unique feature unavailable elsewhere | ✗ Some users report slow performance and have moved to Triple Whale |
| ✓ LTV Drivers report identifies what to do more of | ✗ Setup takes 1-2 hours and up to 24 hours for historical import |
| ✓ Genuine free plan — all features up to 50 orders/month | ✗ Overage charges apply if order limits consistently exceeded |
| ✓ Dedicated Slack channel on XL and 2XL plans | ✗ Shopify-only (Amazon data via add-on, not native) |
| ✗ No mobile app — browser only, can be clunky on mobile | |
| ✗ Order-volume pricing escalates quickly as your store grows |
Who Should Use Lifetimely?
| ✓ A Good Fit If You... | ✗ Not the Right Tool If You... |
|---|---|
| Sell on Shopify and generate over $30K/month in revenue | Need real-time intraday profit updates — use TrueProfit instead |
| Want to understand which customers have the highest long-term value | Are primarily an Amazon FBA seller — use sellerboard instead |
| Make acquisition and retention decisions based on LTV and cohort data | Are just starting out with under 50 orders/month — use the free plan first |
| Need predictive LTV to forecast future customer revenue | Want a tool that is immediately plug-and-play with no setup |
| Want industry benchmark comparison for your key metrics | Have a budget under $149/month for analytics |
| Run a DTC brand with meaningful repeat purchase rates | Need deep real-time marketing attribution — TrueProfit is stronger here |
Frequently Asked Questions
Is Lifetimely's free plan genuinely useful or just a trial?
The free plan is a permanent tier, not a time-limited trial. It includes all features — including LTV cohort analysis, predictive LTV, industry benchmarks and the Profit Agent — for stores processing fewer than 50 orders per month. For new or small Shopify stores, this gives you full access to Lifetimely's feature set at no cost. The 14-day free trial is an additional offer on paid plans, separate from the permanent free plan.
How is Lifetimely different from TrueProfit?
Lifetimely and TrueProfit both track Shopify profit, but they prioritise differently. Lifetimely's strongest feature is LTV cohort analysis and predictive customer value modelling — understanding what different customer segments are worth over time. TrueProfit's strongest features are real-time profit updates throughout the day and deeper marketing attribution. Lifetimely is the right choice if LTV and retention intelligence is your primary need. TrueProfit is better if you want intraday profit visibility and real-time ad attribution.
Does Lifetimely support Amazon alongside Shopify?
Yes, but Amazon data is a separate $75/month add-on on any plan. The Amazon integration lets you compare Shopify and Amazon customer behaviour and see cross-channel LTV data. It does not replace a dedicated Amazon analytics tool like sellerboard for FBA fee tracking and per-ASIN profitability.
Why do some users recommend Triple Whale instead of Lifetimely?
Triple Whale is a competing Shopify analytics platform that some users prefer, particularly for marketing attribution and creative analytics. Users who find Lifetimely slow or prefer a more polished interface tend to gravitate towards Triple Whale. Lifetimely's defenders consistently cite its cohort analysis depth and LTV modelling as superior. Both are legitimate choices — the right one depends on whether LTV intelligence or real-time attribution is your primary use case.
How long does setup take?
Connecting your Shopify store takes minutes. Configuring product costs, payment gateway fees, and connecting ad accounts takes approximately 1-2 hours. The initial historical data import — pulling in your full order history — can take up to 24 hours depending on store size. The L and XL plans include 1:1 onboarding with the Lifetimely team, which is worth using to ensure everything is configured correctly from day one.
The Bottom Line
Lifetimely is the best LTV and profit analytics tool available for Shopify merchants who make decisions on customer value, not just revenue. Its cohort analysis is best-in-class, the predictive LTV model is genuinely useful for acquisition planning, and the industry benchmarks feature is unique in the category. The free plan is the most generous in the market. The honest caveats are real: at $149/month for the first paid tier, it is a significant cost for smaller stores, and the data refresh cycle means it is not the right tool for sellers who need real-time intraday profit visibility. For DTC brands doing meaningful revenue — typically above $30,000/month — where understanding customer lifetime value and cohort retention drives your marketing decisions, Lifetimely is the tool that delivers that intelligence.
Start Free — No Credit Card Needed → Free plan available. Paid plans from $149/month with 14-day free trial.