Sellozo Review (2026)
Flat-fee Amazon PPC automation with a visual Campaign Studio and built-in Buy Box repricer — no percentage of ad spend fees, no contracts, and a 30-day free trial.
Our Verdict
Sellozo is a mature Amazon PPC automation platform with a flat-fee model that is genuinely differentiated from percentage-of-spend tools. At $250/month per marketplace, sellers spending $5,000+/month on ads save meaningfully compared to tools charging 3-5% of spend. The Campaign Studio — a drag-and-drop visual interface for building and connecting campaigns — is consistently cited by users as one of the most intuitive campaign management interfaces in the category. The bundled Buy Box repricer is an unusual bonus that adds real value for sellers managing both PPC and pricing from one platform. The honest caveats: Sellozo's independent review presence has stagnated — the most recent Trustpilot review is from June 2024, and the G2 page shows zero reviews. Search interest has been declining since 2022. The platform lacks Amazon Marketing Cloud integration and inventory-aware bidding that newer tools offer. Sellozo is owned by Netrush, an Amazon full-service provider, rather than being an independent SaaS company. For sellers who prioritise the flat-fee model and visual Campaign Studio, Sellozo delivers. For sellers wanting AMC analytics or the latest optimisation features, there are more actively developed alternatives.
What Is Sellozo?
Sellozo (sellozo.com) is an Amazon PPC automation platform launched in 2017 and owned since 2021 by Netrush, a Portland-based Amazon full-service provider. It manages over $245 million in annual Amazon ad spend across sellers collectively generating $2B+ in annual sales. The platform is trusted by established brands including Dr. Martens, Keen and Fjällräven for their Amazon advertising operations.
Sellozo's strongest positioning is its flat-fee pricing model: $250/month per marketplace with no percentage of ad spend fees, no contracts and no hidden charges. For sellers spending significant budgets on Amazon advertising, this removes the escalating cost that percentage-of-spend tools impose as ad budgets grow. The platform covers AI-powered bid optimisation, keyword harvesting, negative keyword management, Campaign Studio (a drag-and-drop visual campaign builder), dayparting and a bundled Buy Box repricer.
Sellozo also offers managed service tiers — Managed Ads, Agency and Managed DSP — for sellers who want human expertise alongside the software. Pricing for managed services is available on request.
Sellozo Pricing
Sellozo uses a flat monthly fee per marketplace — $250/month for one Amazon marketplace, with additional marketplaces priced via a slider on their pricing page. There are no percentage-of-ad-spend fees, no contracts and no hidden charges. A 30-day free trial is available (credit card required). Managed service tiers are available on request.
| Plan | Price | Best For |
|---|---|---|
| Self-Serve Platform | $250/mo per marketplace | Sellers who want to manage their own campaigns with AI automation |
| Managed Ads | Quote-based | Sellers who want a dedicated account manager handling campaigns |
| Agency | Quote-based | Agencies managing multiple client accounts |
| Managed DSP | Quote-based | Sellers wanting Sellozo to manage Amazon DSP alongside Sponsored Ads |
Note: Pricing verified July 2026 from sellozo.com. The Self-Serve Platform price is $250/month for one Amazon marketplace. Additional marketplaces add to the monthly fee — use the slider at sellozo.com/pricing to calculate your total. No contracts, no percentage of ad spend fees. 30-day free trial available — credit card required at signup.
Key Features
Campaign Studio
Sellozo's Campaign Studio is its most distinctive feature — a visual drag-and-drop interface for building, connecting and managing Amazon PPC campaign structures. Rather than navigating text-based campaign lists, Campaign Studio lets sellers create linkages between campaigns and their ad groups visually. Keyword discovery from auto campaigns feeds directly into manual campaigns via drag-and-drop, making the search term harvesting workflow — one of the most time-consuming manual PPC tasks — significantly faster. Reviewers consistently describe it as one of the most intuitive campaign management interfaces available for Amazon PPC.
AI-Powered Bid Optimisation
Sellozo's AI layer automatically adjusts bids based on real-time performance data via Amazon Marketing Stream, historical ACoS trends and competition levels. Bids update multiple times per day rather than on a daily or weekly cycle, allowing the system to respond to intraday performance shifts. The system continuously adds high-performing keywords discovered from search term reports and removes underperforming ones from active targeting.
Built-in Buy Box Repricer
Sellozo includes a Buy Box repricer as part of the platform — an unusual feature for a tool primarily positioned as a PPC automation product. The repricer monitors competitor prices for your listings and adjusts prices automatically within defined min/max boundaries to win and hold the Buy Box. For sellers who manage both PPC and product pricing on Amazon, having both tools in one subscription removes the need for a separate repricer subscription.
Dayparting
Sellozo includes dayparting — the ability to schedule ads to run or pause based on time of day and day of week. This prevents wasted spend during low-converting hours while concentrating budget in the periods when your audience is most likely to purchase. Dayparting rules can be configured per campaign or applied in bulk across multiple campaigns.
Dynamic Reporting and Financial Insights
Sellozo's reporting covers hundreds of advertising metrics including data that Amazon withholds from standard Seller Central reporting. Real-time P&L reporting, trend comparisons and ProductVu insights — a product-level view of advertising performance and profitability — are included in all plans. The platform claims these reports save 10-15 hours per week compared to manual reporting from other tools.
Budget Balancing
Sellozo's Budget Balancing feature automatically distributes daily budget across campaigns based on performance, preventing high-performing campaigns from running out of budget early in the day while low-performing ones continue spending. This automated budget reallocation is particularly valuable for sellers with large campaign portfolios where manual daily budget management becomes unworkable.
What's Included in the Self-Serve Platform
| Feature | Self-Serve ($250/mo) |
|---|---|
| AI-Powered Bid Optimisation | ✓ |
| Campaign Studio (visual drag-and-drop) | ✓ |
| Multi-Campaign Optimisation | ✓ |
| Keyword Harvesting | ✓ |
| Negative Keyword Management | ✓ |
| Budget Balancing | ✓ |
| Dayparting | ✓ |
| Buy Box Repricer | ✓ |
| Dynamic Reporting + P&L | ✓ |
| ProductVu insights | ✓ |
| Real-Time Analytics | ✓ |
| Financial Reports | ✓ |
| Unlimited Users | ✓ |
| Email Support | ✓ |
| No contracts | ✓ |
| No percentage of ad spend fees | ✓ |
| Amazon Marketing Cloud | ✗ |
| Inventory-aware bidding | ✗ |
| Dedicated account manager | ✗ (Managed Ads tier) |
Pros and Cons
| ✓ What Works Well | ✗ Limitations to Know |
|---|---|
| Flat-fee model — no percentage of ad spend at any budget level | G2 has zero reviews — significant gap in independent verification. |
| Campaign Studio is one of the most intuitive visual campaign builders available | Most recent Trustpilot review from June 2024 — review activity appears stagnant. |
| Buy Box repricer bundled at no extra cost | No Amazon Marketing Cloud integration. |
| No contracts — cancel any time | No inventory-aware bidding — won't pause when products go out of stock. |
| Trusted by major brands: Dr. Martens, Keen, Fjällräven | Credit card required for free trial. |
| Unlimited users on all plans | Owned by Netrush — not an independent SaaS; product development may be influenced by parent company priorities. |
| 30-day free trial | Search interest declining since 2022 — mature but shrinking audience. |
Who Should Use Sellozo?
| ✓ A Good Fit If You... | ✗ Not the Right Tool If You... |
|---|---|
| Spend $5,000+ per month on Amazon ads and want to avoid percentage-of-spend fees | Are spending under $5,000/month — $250/month flat may cost more than a % fee at lower volumes. |
| Want a visual, intuitive Campaign Studio for keyword harvesting workflows | Need Amazon Marketing Cloud analytics — Sellozo does not offer this. |
| Want a bundled repricer alongside PPC automation | Want the most actively developed tool with the latest features. |
| Prioritise no-contract flexibility — cancel without penalty | Need inventory-aware bidding that pauses OOS products automatically. |
| Want unlimited users without additional seat costs | Rely heavily on G2 reviews to validate software choices. |
Frequently Asked Questions
Is Sellozo's free trial actually free?
Sellozo offers a 30-day free trial but requires a credit card at signup. This means you are committed to providing payment details before evaluating the platform. The trial itself does not charge you, but you need to remember to cancel before the 30-day period ends to avoid being charged. This is a more friction-heavy trial experience than tools like Scale Insights or SellerMetrics which do not require a card upfront.
Why does Sellozo have zero G2 reviews?
We found no explanation from Sellozo for the absence of G2 reviews, which is unusual for a platform launched in 2017 with thousands of users. The most likely explanations are that Sellozo has not actively collected G2 reviews as a customer acquisition channel, or that its user base skews toward enterprise and agency clients who are less likely to leave public software reviews. The Trustpilot base of 73 reviews provides some independent validation, though the absence of recent reviews is notable.
Does Sellozo's repricer replace a dedicated repricer tool?
Sellozo's bundled repricer handles Buy Box repricing within min/max price boundaries — the same core function as dedicated repricers like Aura or BQool. For sellers who only need basic Buy Box repricing alongside PPC automation, the bundled repricer removes the need for a separate subscription. For sellers who need advanced repricing strategies, algorithmic AI repricing, or repricing across eBay and Walmart, a dedicated repricer tool is still the better choice.
Who owns Sellozo?
Sellozo was acquired by Netrush in October 2021. Netrush is a Portland-based Amazon full-service provider that manages Amazon channel operations for established brands. Sellozo operates as a standalone software platform within the Netrush portfolio. This ownership means Sellozo is not an independent SaaS startup — it is a product of a larger Amazon services company, which may influence product development priorities.
At what ad spend level does Sellozo's flat fee make sense?
At $250/month, Sellozo's flat fee becomes advantageous over percentage-of-spend tools when your monthly ad spend is high enough that a typical 3-5% fee would exceed $250. At $5,000/month in ad spend, a 5% tool costs $250/month — equivalent to Sellozo. At $10,000/month, a 3% tool costs $300/month — Sellozo is cheaper. Most assessments suggest $5,000/month in ad spend is the practical break-even point where the flat-fee model provides genuine savings.
The Bottom Line
Sellozo is a solid, mature Amazon PPC automation platform with two features that genuinely stand out: the Campaign Studio's visual drag-and-drop interface and the flat-fee pricing model that avoids the escalating costs of percentage-of-spend tools. The bundled Buy Box repricer adds real value for sellers managing both PPC and pricing. For sellers spending $5,000+/month on Amazon ads who want predictable software costs, intuitive campaign management and no long-term contracts, Sellozo delivers. The honest limitations are significant: zero G2 reviews, stagnant Trustpilot activity since mid-2024, no Amazon Marketing Cloud integration and no inventory-aware bidding. These gaps suggest a product in maintenance rather than active development. Sellozo remains a competent choice for the right seller profile — but if you need the latest PPC features or want a tool with an active, growing review community behind it, there are more forward-moving alternatives.
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