Perpetua Review (2026)
Goal-based Amazon, Walmart and Instacart advertising software — set your objectives, let the AI execute. Merged with Sellics in 2023 to form one of the most comprehensive retail media platforms available.
Our Verdict
Perpetua (formerly Perpetua + Sellics, following their 2023 merger) is a retail media optimisation platform for brands and agencies operating at significant scale. The goal-based approach — input your strategic objective, the AI executes campaigns — reduces the operational burden of Amazon PPC for teams who want a managed solution rather than granular control. The Instacart integration is genuinely unique in the market. The platform's track record with agencies managing multiple large brands is strong, and positive agency reviews consistently cite the dedicated relationship managers as a standout support differentiator. The honest caveats are significant and cannot be glossed over: the entry price of $695/month means this platform only justifies financially at substantial ad spend — at least $50,000/month to achieve meaningful ROI on the software cost. More seriously, Trustpilot (62 reviews) documents a pattern of mandatory annual contracts with confusing terms, 90-day cancellation notice requirements, and documented cases where users have been unable to exit contracts. One user reported being locked in even after their Amazon account was terminated. CEO-level approval is reportedly required for refunds. Perpetua may be the right platform for the right agency or brand at the right scale — but the contract terms require careful scrutiny before committing.
What Is Perpetua?
Perpetua (perpetua.io) is a retail media optimisation platform for brands and agencies advertising on Amazon, Walmart and Instacart. In 2023 it merged with Sellics — a major Amazon analytics and PPC platform — combining their user bases and technologies into a single platform. The result is one of the more comprehensive retail media tools on the market in terms of channel coverage.
Perpetua's core approach is goal-based advertising: rather than building and managing individual campaigns, you set a strategic objective — growth, profitability, brand defence, or awareness — and Perpetua's AI engine creates and optimises the campaigns to achieve it. This is a fundamentally different philosophy from tools like Scale Insights, where you define the rules yourself. Perpetua handles the tactical execution; you focus on the strategic direction.
The platform covers Sponsored Products, Sponsored Brands and Sponsored Display on Amazon, advertising on Walmart Marketplace, and uniquely, Instacart advertising — an integration that no other tool in this review category currently offers. For brands selling on Instacart alongside Amazon, this cross-channel visibility from one platform is a meaningful operational benefit.
Perpetua Pricing
Perpetua offers three plans. Pricing is based on monthly ad spend managed through the platform. All plans require a demo and sales conversation before onboarding — there is no self-serve signup. A free trial is not offered in the traditional sense; Perpetua uses a 2-month pilot period.
| Plan | Price | Ad Spend | Key Additions |
|---|---|---|---|
| Essentials | $695/mo | Up to $10,000/mo | AI optimisation + reporting + chat support |
| Growth | $695/mo + % of ad spend | Over $10,000/mo | Hourly reporting + Share-of-Voice + dedicated success team |
| Premium | Custom | Over $500,000/mo | Full platform + managed services + enterprise support |
Note: Pricing verified July 2026. Perpetua requires mandatory annual contracts. Growth plan percentage of ad spend varies — confirm the exact rate during the sales conversation. A 2-month pilot period applies before full annual commitment.
Key Features
Goal-Based Campaign Creation
Perpetua's Launch Goals feature is the core of its approach. Instead of building individual campaigns, you input a strategic objective — growth (maximise sales), profitability (target ACoS), brand defence (protect branded search), or awareness — and define a budget. Perpetua's AI engine then creates and manages the campaigns required to achieve that objective. Three campaign frameworks are available: Universal (hands-off AI management), Brand Based (aligned to brand strategy), and Advanced (more seller control over targeting parameters). This goal-based model significantly reduces the operational overhead of Amazon PPC for teams managing many brands or SKUs.
AI-Powered Bid Optimisation
Perpetua's AI engine continuously adjusts bids across Sponsored Products, Sponsored Brands and Sponsored Display campaigns based on performance data and the strategic goal you have defined. Bids are adjusted in response to conversion rate, ACoS trends, budget utilisation and competitive dynamics. The Growth plan adds intraday optimisation via Amazon Marketing Stream, allowing bid adjustments to happen within hours rather than days — a meaningful advantage in fast-moving categories.
Share-of-Voice and Organic Rank Tracking
Available on the Growth plan, Perpetua's Share-of-Voice tracking shows your brand's visibility across Amazon search results relative to competitors — broken down by keyword, category and marketplace. Hourly Organic Rank insights track how your organic search position responds to advertising activity, allowing teams to see the halo effect of paid campaigns on organic ranking. This connection between paid and organic performance is one of Perpetua's stronger analytical differentiators.
Amazon, Walmart and Instacart Coverage
Perpetua manages advertising across Amazon, Walmart Marketplace and Instacart — all from one platform. The Instacart integration is particularly notable: no other Amazon PPC tool in this review category currently offers Instacart advertising management. For brands selling on Instacart alongside Amazon, having campaign management, performance data and optimisation for both channels in a single interface saves significant operational overhead.
Market Intelligence and Competitor Data
Perpetua's Growth and Premium plans include competitor search term data and revenue opportunity analysis — identifying keywords where competitors are gaining share and where opportunities exist to capture new traffic. This is presented alongside Share-of-Voice data to give a fuller picture of the competitive landscape than ad performance metrics alone.
Dedicated Client Success (Growth and Premium)
Growth and Premium plans include access to Perpetua's Client Success team, tailored onboarding, launch strategy, 3 and 6-week check-ins, and business reviews on request. Agency reviewers on Trustpilot and G2 consistently cite dedicated relationship managers as a standout element of the Perpetua experience — the quality of human support varies by account manager but positive reviews specifically name individuals who deliver meaningful strategic guidance.
What's Included in Each Plan
| Feature | Essentials ($695) | Growth ($695+%) | Premium (Custom) |
|---|---|---|---|
| AI bid optimisation | ✓ | ✓ | ✓ |
| Goal-based campaign creation | ✓ | ✓ | ✓ |
| SP / SB / SD campaigns | ✓ | ✓ | ✓ |
| Amazon + Walmart + Instacart | ✓ | ✓ | ✓ |
| In-depth performance reporting | ✓ | ✓ | ✓ |
| Data-driven recommendations | ✓ | ✓ | ✓ |
| Chat support | ✓ | ✓ | ✓ |
| Hourly reporting (Marketing Stream) | ✗ | ✓ | ✓ |
| Hourly Share-of-Voice | ✗ | ✓ | ✓ |
| Organic Rank insights (hourly) | ✗ | ✓ | ✓ |
| Competitor search term data | ✗ | ✓ | ✓ |
| Revenue opportunity analysis | ✗ | ✓ | ✓ |
| Dedicated Client Success manager | ✗ | ✓ | ✓ |
| Tailored onboarding + launch strategy | ✗ | ✓ | ✓ |
| Managed services | ✗ | ✗ | ✓ |
Pros and Cons
| ✓ What Works Well | ✗ Limitations to Know |
|---|---|
| ✓ Only platform covering Amazon, Walmart AND Instacart from one place | ✗ $695/month minimum — only justifies at $50K+ monthly ad spend. |
| ✓ Goal-based approach reduces PPC management overhead significantly | ✗ Mandatory annual contracts with confusing and difficult cancellation terms. |
| ✓ Hourly optimisation via Amazon Marketing Stream on Growth plan | ✗ Multiple Trustpilot reviews document inability to exit contracts. |
| ✓ Share-of-Voice and organic rank tracking shows paid-to-organic halo effect | ✗ Less granular bid control than tools like Scale Insights. |
| ✓ Merged with Sellics — larger combined feature set | ✗ CEO-level approval reportedly required for refunds. |
| ✓ Dedicated account managers praised by agency reviewers | ✗ Platform downtime reported by multiple G2 users. |
| ✓ Strong for agencies managing multiple large brand accounts | ✗ Extremely high entry price eliminates most individual sellers. |
Who Should Use Perpetua?
| ✓ A Good Fit If You... | ✗ Not the Right Tool If You... |
|---|---|
| Manage $50K+ per month in Amazon ad spend and need a managed solution | Are an individual seller — $695/month does not justify at typical ad spend levels. |
| Run an agency managing multiple large brand accounts across Amazon and Walmart | Want granular bid control and rule-stacking — use Scale Insights or SellerMetrics. |
| Also sell on Instacart and want cross-channel advertising from one platform | Are a Sellics user who was migrated — evaluate the contract terms carefully. |
| Want a dedicated account manager and strategic support as part of the service | Are concerned about contract lock-in — review all terms before signing. |
| Are comfortable with goal-based AI decisions rather than manual rule-setting | Need a platform without mandatory annual commitments. |
Frequently Asked Questions
What happened to Sellics and how does it relate to Perpetua?
Sellics was a major Amazon seller analytics and PPC platform. In 2023 it announced it was merging with Perpetua, effectively shutting down the standalone Sellics product and migrating users to Perpetua. Sellics users were transitioned to Perpetua's platform. Some former Sellics users have reported that Perpetua's pricing was higher than Sellics and that refunds for unused Sellics subscription time were difficult to obtain.
Does Perpetua offer a free trial?
Perpetua does not offer a traditional free trial. The sales process involves a demo call followed by a 2-month pilot period. If you proceed beyond the pilot, you are expected to commit to an annual contract. The pilot itself requires payment — it is not free. This is a key distinction from tools like SellerMetrics or Scale Insights that offer self-serve free trials.
What are the actual contract terms?
Perpetua uses annual contracts. Cancellation requires 90 days' written notice before the renewal date. Multiple Trustpilot reviews document users who were unable to exit contracts — including in cases where their Amazon account had been terminated. We strongly recommend requesting the full contract terms in writing and understanding the exact cancellation process before signing. Negotiate exit clauses upfront.
Is Perpetua's pricing percentage of ad spend or fixed?
The Essentials plan is a flat $695/month. The Growth plan (over $10K ad spend) is $695/month plus a percentage of ad spend — the exact percentage varies and must be confirmed during the sales process. The Premium plan is fully custom pricing. For high-spend accounts, the percentage component of the Growth plan can become the dominant cost.
How does Perpetua differ from Scale Insights or SellerMetrics?
Perpetua is a managed, goal-based platform — you set objectives, the AI executes. Scale Insights and SellerMetrics are control-first tools — you define the rules and the automation executes them. Perpetua reduces manual PPC work but at the cost of granular control. Scale Insights and SellerMetrics offer more transparency into individual bid decisions. The right choice depends on whether you want AI to manage campaigns autonomously or want to retain full rule-level control.
The Bottom Line
Perpetua is a genuinely capable retail media platform — the Instacart integration is unique in the market, the goal-based approach reduces PPC management burden for agencies and large brands, and the merged Sellics capabilities add meaningful analytical depth. For the right operator at the right scale — an agency or brand spending $50,000+ per month across Amazon, Walmart and Instacart — Perpetua has a credible value proposition. The warning that must accompany any recommendation: the mandatory annual contract terms and documented cancellation difficulties are serious operational risks. Multiple verified Trustpilot reviews describe being unable to exit contracts in difficult circumstances. Before committing to Perpetua, obtain full contract terms in writing, understand the exact cancellation process, and negotiate exit clauses explicitly. The platform may deliver — but the commitment required to find out is significant.
Book a Demo → Demo-based onboarding. Annual contract required. Review terms carefully.